EQUALSTWO is a brand that offers a collection of coconut-based products. These products are meticulously crafted using 100% natural* ingredients, presenting a line of skincare items that combine the best aspects of nature and science. As an Indian skincare brand, EQUALSTWO is deeply rooted in the concept of balance. Their primary objective is to earn the trust of mothers by providing a product range that is not only 100% natural* but also safe, adhering to the highest international standards in skincare.

In my role as a developer, I was tasked with a significant project: transforming an existing static WordPress website with static pages into a fully functional ecommerce platform. This overhaul involved a comprehensive conversion that would allow the website to host multiple categories of products available for purchase online. While undertaking this transition, I made it a priority to maintain the website’s original appearance and design, ensuring that the familiar look and feel remained intact for users.

Beyond the conversion process, I introduced essential functionalities to enhance the user experience. I incorporated a coupon code system that enables customers to benefit from discounts during their shopping experience. This addition not only attracts potential buyers but also contributes to customer satisfaction and loyalty.

To enable smooth and secure transactions, I seamlessly integrated a payment gateway into the website. This functionality ensures that customers can make online payments with confidence, bolstering the credibility of the ecommerce platform and instilling trust among users.

Throughout this project, my approach was to not only fulfill the technical requirements but also to ensure that the essence of the original website was preserved. By successfully transitioning the static WordPress site into a fully operational ecommerce platform while retaining its original look, I contributed to the brand’s digital growth and customer engagement.